Dylan Demery

Dylan Demery, owner of She's Fly, a women’s fly-fishing outfitter based in Fort Collins, discusses the unique challenges small retailers face during the holiday season. He reveals insights on pricing strategies and supply chain issues that impact sales. The conversation also touches on the rising trend of Americans juggling multiple jobs to make ends meet, highlighting shifts in today’s workforce. Demery's candid perspective sheds light on the tough economic landscape for small businesses and their resilience.