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Dwayne Malmberg
Experienced inside-sales and appointment-setting professional from Sugar Land, Texas, appearing to discuss returning to prospecting after a multi-year break and overcoming call reluctance.
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Nov 19, 2025
• 16min
Beat Sales Call Reluctance and Get Back to Fanatical Prospecting (Ask Jeb)
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Dwayne Malmberg, a seasoned inside-sales professional from Sugar Land, Texas, shares his journey of overcoming call reluctance after a two-year hiatus from prospecting. He opens up about the emotional angst of cold calling and how a structured routine can help. Dwayne emphasizes the importance of identifying a 'big pull' goal to motivate action and explains how short, intensive prospecting sprints can rebuild confidence. He also discusses managing time while balancing caregiving duties, sharing valuable strategies to enhance productivity.
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