Dutch Rojas

Dutch Rojas, a healthcare entrepreneur and strategist, dives into his vision of 'co-opetition' in healthcare. He highlights how hospitals exploit price arbitrage, charging significantly more for the same services, harming independent practices. Dutch discusses the need for independent providers to unite, leveraging collective buying power for benefits. He also shares insights on creating a 'Healthcare Commodities Exchange' to normalize pricing and why CFOs should lead healthcare decisions. His journey from the Netherlands to the U.S. adds a personal touch to his bold ideas.