Duncan Southgate

Anastasia Leng, formerly of Google and now the founder of Creative X, teams up with Duncan Southgate, Kantar’s Global Creative and Media Lead. They delve into how AI is revolutionizing the measurement of creative effectiveness. Anastasia reveals her journey in building a platform that links creative features to business impact. They discuss the rapid growth of GenAI, the creator economy, and the importance of integrating insights for smarter marketing decisions. Tune in to uncover the future of creative and media synergy in an AI-driven landscape.