Duncan Ferguson

Dave Steele, CEO of Pilothouse, shares insights on strategic frameworks for DTC brands, stressing the importance of diagnosing core challenges to escape the 'tactical spin cycle'. Duncan Ferguson, Strategy Lead, emphasizes the difference between tactical and strategic challenges, highlighting the need for unified messaging across channels. They discuss how to create effective 'how we win' statements that align teams and the significance of crafting a cohesive strategy to truly scale growth beyond temporary hacks.