In this engaging discussion, Dumky de Wilde, co-author of The Fundamentals of Analytics Engineering, dives into the rising role of analytics engineers. He highlights how these professionals blend data engineering skills with business acumen, making them essential in today’s data-driven landscape. Dumky cleverly illustrates their role using a supermarket analogy, clarifying their unique position between data and business needs. Additionally, he shares essential tips for effectively communicating the value of analytics work to senior leadership.