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This episode focuses on building an engaged audience through organic marketing strategies, emphasizing the power of storytelling and authenticity in social media interactions. Emma Tessler provides actionable insights on standing out in a crowded market, leveraging unique traits, and effectively selling with a service-oriented mindset.

• Importance of auditing current social media efforts
• Standing out through uniqueness and personal storytelling
• Reframing selling as serving and providing solutions
• Using DMs for meaningful engagement and connection
• Strategies for re-engaging a dormant audience
• Content creation to guide potential clients through the sales funnel

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