Drew Perrson

Drew Perrson, a fourth-generation cattleman from Wyoming and co-founder of Beefchain, discusses how blockchain technology is revolutionizing traceability in the beef industry. He delves into the challenges ranchers face with land regulations and severe weather conditions. Drew emphasizes the importance of transparency for consumer trust and the collaboration needed for sustainable practices. He also addresses how Beefchain empowers ranchers with minimal tech knowledge, aiming to improve market access and adapt ranching to modern consumer demands.