Drew Muller

Drew Muller, VP and General Manager of House of Highlights, dives into the transformative Creator League, which pairs top creators like Kai Cenat and Jesser in thrilling sports tournaments for substantial prize money. He discusses how media brands are evolving from content aggregators to creators themselves, focusing on engaging the youth audience. Drew also highlights innovative brand partnerships and the intriguing shift towards a unique live viewing experience that captivates Gen Z sports fans, blending traditional and digital entertainment seamlessly.