Drew Giovannoli
Founder of Buried Wins, a competitive intelligence and win-loss agency helping B2B companies improve customer understanding.
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Feb 20, 2025 • 50min
Win/Loss Analysis: How to Turn Customer Insights Into Revenue
Drew Giovannoli, founder of Buried Wins, is an expert in competitive intelligence and win-loss analysis. In this discussion, he emphasizes the importance of focusing on won deals rather than fixating on losses. Drew shares insights into identifying ideal customers and leveraging competitive intelligence to enhance sales strategies. He outlines common pitfalls in Win/Loss programs and reveals how alignment between sales and marketing can significantly boost success.
