Dr Ylva Baeckström

In this insightful discussion, Dr. Ylva Baeckström, a Senior lecturer in finance at King's Business School, explores the crucial intersection of psychology and investing. She highlights how emotions can cloud financial judgment, especially during market downturns, and discusses gender differences in investment behavior. Dr. Baeckström advocates for better financial education and representation of women in finance, pointing out that women often have more successful portfolios despite facing systemic biases. She also offers practical tips to empower all investors.