Dr. Tyler Lemco, co-founder of Epic Mealtime with over 600M views, shares his journey into building an online audience. He discusses the shift from being a creative-for-hire to a solopreneur, emphasizing the mental and emotional challenges of that transition. Tyler highlights the need for a strong content strategy that includes platform selection and consistency. AI tools are examined for enhancing creativity and audience engagement. He underscores focusing on views over subscriber counts and the value of a dedicated community versus a large following.