Dr. Steve Wendel

Dr. Steve Wendel, an applied behavioral scientist and co-founder of sistemaFutura, delves into designing for behavior change. He introduces the CREATE and DECIDE frameworks, highlighting their role in tailoring interventions to human tendencies. Steve discusses the significant impact of timing in consumer engagement and shares relatable anecdotes, like the 'fish on the beach' analogy. He emphasizes real-world applications, such as improving financial services with behavioral insights, making complex ideas accessible and practically useful.