Dr. Simone Ahuja

Simone Ahuja, an innovation strategist and CEO of Blood Orange, champions jugaad, the art of frugal innovation. In an engaging conversation, she highlights how constraints can spark creativity and why many change initiatives stall due to misidentified problems. Simone advocates for smaller, more adaptable experiments that democratize problem-solving within organizations. By shifting focus from resources to mindset, she provides practical tools for leaders aiming to ignite real transformation.

Dr. Simone Ahuja, an innovation strategist and author, shares her unconventional journey from dentistry to advising Fortune 500 companies on frugal innovation. She discusses the concept of Jugaad, emphasizing how constraints can fuel creativity. Simone advocates for a shift in how firms perceive innovation, stressing that it should be a shared responsibility rather than confined to R&D. She provides practical frameworks for leaders to cultivate a culture of experimentation and problem-solving, illustrating that real innovation is accessible to everyone.