Dr. Simone Ahuja

Dr. Simone Ahuja, an innovation strategist and author, shares her unconventional journey from dentistry to advising Fortune 500 companies on frugal innovation. She discusses the concept of Jugaad, emphasizing how constraints can fuel creativity. Simone advocates for a shift in how firms perceive innovation, stressing that it should be a shared responsibility rather than confined to R&D. She provides practical frameworks for leaders to cultivate a culture of experimentation and problem-solving, illustrating that real innovation is accessible to everyone.