Dr Shane Timmons

Dr. Shane Timmons, a Senior Research Officer at the ESRI Behavioural Unit, shares insights on eco-labels and their role in promoting sustainable clothing choices. He discusses Ireland’s alarming textile waste and the fast fashion crisis. The conversation covers how eco-labels, particularly a colour-coded A–E rating, significantly increased sustainable purchases. Timmons also highlights upcoming EU regulations that mandate lifecycle data for clothing. The importance of eco-labels for both consumers and brands is emphasized, shedding light on the environmental impact of the textile industry.