Dr. Rebecca Corbett

Amanda Mull, a Bloomberg Businessweek senior reporter, dives into the wild world of TikTok-driven trends, from Labubu toys to Dubai chocolate. Dr. Rebecca Corbett, a scholar specializing in tea culture, shares insights on the recent global matcha shortage and its complex production process. Together, they explore how algorithms amplify viral trends without context, shaping consumer desires and creating a new culture around aesthetically pleasing products. Discover the quirky side of sweetened matcha and how these trends reflect our online and offline lives.