Dr. Rachel Lawes

Dr. Rachel Lawes, a social psychologist and expert in commercial semiotics, joins to explore how signs and symbols shape consumer behavior in retail. She discusses the impact of visual cues and packaging, revealing how unintentional messages can influence customer perception. The infamous 'jam of death' story highlights the dangers of misunderstood semiotics. Rachel also delves into the GameStop phenomenon, examining how memes created group identities and altered market dynamics. Tune in for insights on ensuring your brand communicates effectively!