Dr. Pete Meyers

Dr. Pete Meyers, a Marketing Scientist at Moz specializing in SEO, discusses the dynamic nature of search marketing and the shift from domain authority to brand authority. He dives into the rise of AI in SEO tools and how Moz is updating its strategies to keep pace. The conversation explores the challenges of measuring brand authority and the impact of brand recognition on search trends, illustrated through examples such as NVIDIA and OpenAI. Pete also highlights the evolving landscape of online engagement and the future of tracking Google's updates.