Dr Ken Hudson

Dr. Ken Hudson, an organisational creativity expert and author, shares insights from his journey in marketing at major corporations to pioneering the Switch Thinking framework. He discusses why creativity often feels unwelcome in workplaces and how leaders can change that narrative. Listeners learn about practical strategies, like quick two-minute exercises, to spark creativity and the power of simple tools such as imagery and doodling. Ken also highlights the importance of emotional engagement in understanding customer needs.

Dr. Ken Hudson, an innovative thinker and author, applies brain science to enhance creativity in workplaces. He shares a fascinating two-minute trick to toggle between analytical and creative thinking, using metaphors like 'box vs ball' to illustrate his points. Learn how leaders can energize teams by shifting perspectives and fostering an environment of playfulness. Ken emphasizes the importance of rapid idea sprints and unexpected prompts to combat rigidity and spark innovation, making it easier for teams to break free from limiting thought patterns.