Dr. Jonathan Roberts

Dr. Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith, shares his fascinating journey from physicist to publishing innovator, even serving as the official cartographer for Game of Thrones. He discusses transforming legacy brands like About.com for the digital era and emphasizes the importance of community engagement in publishing's future. Jonathan reveals how audience data is reshaping content strategies and the evolving role of AI in personalizing experiences. He also dives into revenue strategies in a privacy-conscious ecosystem, targeting younger, digital-native audiences.