Dr. Jonathan Roberts

Dr. Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith, shares his fascinating journey from physicist to publishing innovator, even serving as the official cartographer for Game of Thrones. He discusses transforming legacy brands like About.com for the digital era and emphasizes the importance of community engagement in publishing's future. Jonathan reveals how audience data is reshaping content strategies and the evolving role of AI in personalizing experiences. He also dives into revenue strategies in a privacy-conscious ecosystem, targeting younger, digital-native audiences.

Jonathan Roberts, Chief Innovation Officer of People, Inc., sheds light on the evolving relationship between AI and content creation. He emphasizes that while AI can enhance research, it cannot replace the creativity of human journalists. The conversation dives into the importance of robust licensing agreements to protect content and how the information economy must better incentivize creators. Additionally, Roberts discusses the transformative impact of AI on marketing strategies and search engines, crucial for navigating the future of digital content.