Dr Jilly Kay

Dr. Jilly Kay, a senior lecturer in communications and media, dives into the fascinating trend of young men's political shift towards Nigel Farage and Reform UK. They discuss how TikTok and social media are reshaping political engagement, especially among Gen Z. The conversation also highlights the impact of figures like Andrew Tate on young men's disenchantment with mainstream politics. As traditional parties struggle to connect, young men find optimism and simpler messages in reformist ideals, signaling a broader change in political narratives.