Dr. Jiaqi Guo, an expert in second language acquisition and corpus linguistics, delves into the fascinating intersection of Nordic culture and Chinese social media. He discusses how the concept of Nordic Style is often simplified and commercialized on platforms like WeChat. The conversation explores the impact of digital misinformation, the influence of consumer narratives on perceptions of Nordic design, and the role of independent creators in countering misleading portrayals. Guo offers insights into the challenges and opportunities for cultural exchange in the digital age.

Jiaqi Guo, an Assistant Professor in Chinese at the University of Turku, delves into the complexities of Nordic Style as portrayed on Chinese social media. The conversation explores how misinformation shapes cultural perceptions and consumerism. Guo emphasizes the oversimplification of Nordic aesthetics, challenging the commercial narratives dominating the digital landscape. The discussion reveals the importance of independent creators in countering misleading portrayals and highlights the broader implications for cultural exchange between Nordic brands and Chinese consumers.