Dr. Jiaqi Guo

Jiaqi Guo, an Assistant Professor in Chinese at the University of Turku, delves into the complexities of Nordic Style as portrayed on Chinese social media. The conversation explores how misinformation shapes cultural perceptions and consumerism. Guo emphasizes the oversimplification of Nordic aesthetics, challenging the commercial narratives dominating the digital landscape. The discussion reveals the importance of independent creators in countering misleading portrayals and highlights the broader implications for cultural exchange between Nordic brands and Chinese consumers.