Dr. Holly Urban

Dr. Holly Urban, VP of Business Development and Strategy at Wolters Kluwer Health, discusses the innovative UpToDate Expert AI, designed specifically from verified medical content for clinician trust. She emphasizes the importance of grounding AI in credible sources to prevent hallucinations, explaining how it fits seamlessly into clinician workflows to combat app fatigue. Holly also explores the potential of AI in enhancing medical education and patient engagement, highlighting its role in upskilling healthcare professionals and transforming decision-making in patient care.