Dr. Henry Stott

In this chat, Dr. Henry Stott, co-founder of DEC Tech, dives deep into the world of business experimentation and consumer insights. With years of experience in behavioral science, he highlights the vital importance of context in predicting consumer behavior. He shares fascinating case studies, like those with Deliveroo and Lloyds Bank, showcasing how immersive trials can optimize services and improve customer journeys. Listeners will also learn how even small behavioral tweaks can make a significant impact on customer experience.