In this episode, Dr. G, a consumer behavior expert from Vanderbilt University, discusses the fascinating world of marketing psychology. He reveals how everyone can be an influencer, even without a huge following. The conversation delves into omission bias in marketing strategies and how acknowledging flaws can build consumer trust. Intriguingly, Dr. G explains how highlighting what consumers might be missing can create urgency and boost sales. Plus, the impact of transparency in pricing is explored, showcasing its potential to differentiate brands in a competitive market.
