Dr. Fred Sherratt

Dr. Fred Sherratt, a construction safety expert and founder of Straight Talk Safety, dives into the complexities of construction safety. He emphasizes that safety is a dynamic, people-driven process influenced by ever-changing work environments. Fred critiques the concept of 'safety culture,' arguing it's shaped by relationships and communication on-site. He highlights the importance of leadership and genuine engagement in fostering safety, while recommending practical strategies for safety professionals to adapt and build trust within their teams.