Dr. Emma Davies, a researcher at Oxford University, focuses on behavioral change regarding alcohol and mental health. She reveals the underestimated link between alcohol and cancer, stressing the need for public awareness since alcohol has been classified as a carcinogen since 1988. The conversation also tackles women's responses to the connection between alcohol and breast cancer, the rise of no and low alcohol products, and how these shifts impact health messaging and informed choices. Expect to feel empowered with knowledge to support healthier decisions!