Dr. David Robertson

Dr. David Robertson, a senior lecturer at MIT Sloan and co-founder of ProtoBoost.ai, dives into how AI is reshaping product innovation. He discusses AI's role throughout the innovation lifecycle, from enhancing research to driving financial insights. The conversation covers the challenges product managers face, the promise of synthetic customers, and how today's AI can outperform real interviews. Robertson also emphasizes the importance of constraints in fostering creativity, drawing on his experience with LEGO’s successful turnaround.