In this conversation with Dr. Bob Ledda, owner of All Alaska Outdoors and an emergency medicine physician, listeners get an insider's look at running a renowned fishing lodge in Alaska. Dr. Ledda shares insights on the balance between his medical career and outdoor adventures, providing a unique experience for guests. He dives into the complexities of valuing the lodge, discussing both financial dynamics and the importance of marketing. With impressive growth metrics and a viral YouTube hit, the future of the lodge is as intriguing as its past.