Dr. BJ Allen

Dr. BJ Allen, Director of the sales program at Brigham Young University and co-host of Sales 101: The B2B Classroom, joins to discuss the booming growth of college sales programs, which have seen a 50% increase over the last 20 years. He highlights the practical training students receive, including role-play and real-life projects, enhancing their employability. The integration of AI tools in sales education is also a hot topic, showcasing how future sales professionals can leverage technology for better outreach and analysis.