Dr. Bill Crouch

Dr. Bill Crouch, CEO of BrightDot and former university president, shares his 40 years of expertise in nonprofit fundraising. He discusses the crucial integration of fundraising into strategic planning amidst challenges facing higher education. Dr. Crouch introduces the concept of 'mattership,' emphasizing that donors seek assurance their lives matter. He addresses the shift to a 95/5 donor strategy and the importance of personalized gratitude. Learn how boards can amplify fundraising efforts and why presidents should dedicate time to cultivate relationships with donors.