Dr Benjamin Toff

Dr. Benjamin Toff, an assistant professor and director of the Minnesota Journalism Centre, dives deep into the phenomenon of news avoidance. He explains the differences between consistent and selective news avoiders and why understanding them matters for civic participation. Toff highlights how algorithms limit exposure to news and how many avoiders see it as a form of mental health protection. He also discusses strategies for news organizations to engage this audience by offering condensed, relevant content that aligns with their needs, urging a reevaluation of what engagement means.