Dr. Andy Luttrell

Dr. Andy Luttrell, a social psychologist and host of the Opinion Science podcast, dives into the intriguing world of how opinions are formed and shifted. He discusses the impact of cultural context on self-perception and the nuances of moral conviction in persuasion. Andy emphasizes tailoring messaging strategies to align with audience values and personality traits, and he shares tactics for fostering brand loyalty through identity connection. The conversation encourages listeners to reflect on their own beliefs and the ever-changing landscape of opinions.