Dr. Amy Gershkoff Bolles

Dr. Amy Gershkoff Bolles, Chief Data Officer of Bitly, dives into the world of data-driven transformation. She addresses the difference between hype and reality in data initiatives. Organizations must prioritize data fluency and define clear goals to leverage data effectively. Bolles emphasizes the need for hiring talent with both technical skills and business acumen. Leadership’s role is critical, especially in adapting to consumer behavior shifts. Collaboration and accountability are vital for ethical AI practices, ensuring diverse stakeholders work together to navigate these changes.