Dove
Cultural brand
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Jan 5, 2022 • 49min
Author and Harvard Professor Douglas Holt on using cultural strategy to disrupt markets
Harvard Professor and author Doug Holt discusses cultural strategy and its application in popular brands like Jack Daniels, Chipotle, Blue Buffalo, Dove, and Starbucks. Topics include the power of cultural strategy in disrupting markets, embracing cultural disruption, and Dove's success in disrupting beauty culture.
