Douwe Kiela, co-founder and CEO of Contextual AI and co-inventor of Retrieval-Augmented Generation (RAG), shares insights on revolutionizing AI systems for enterprises. He dives into the origins of RAG, its often-misunderstood role, and the critical innovations at Contextual AI. Douwe discusses the importance of addressing hallucinations in AI, how to align AI with business value, and offers advice for founding AI companies. He emphasizes the need for adaptability in entrepreneurship and outlines the challenges of successfully deploying AI technologies.