Douglas Lamont
Chief Chocolonely (CEO) at Tony's Chocolonely and former CEO of Innocent Smoothie, expert in scaling challenger brands.
Best podcasts with Douglas Lamont
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Dec 4, 2024 • 57min
How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)
Douglas Lamont, Chief Chocolonely at Tony's Chocolonely and ex-CEO of Innocent Smoothie, shares his expertise on scaling challenger brands. He discusses the balance between upholding a mission and driving growth while detailing Tony's commitment to ethical practices, like eradicating child labor and ensuring fair wages in cocoa sourcing. Douglas emphasizes the importance of transparency and storytelling in building consumer trust, alongside navigating the complexities of international expansion and maintaining brand integrity.
Jan 19, 2026 • 2h 22min
23 Hidden Strategies Behind Tony’s Chocolonely’s £400M Growth - Douglas Lamont, Tony's CEO
Douglas Lamont, CEO of Tony's Chocolonely and seasoned FMCG leader, discusses high-stakes strategy as risk choice, not spreadsheet math. He explains prioritising mission over safety, layering many small bets across brand, innovation and geography, and scaling ethical traceable cocoa systems. Stories cover ruthless portfolio edits, backing winners fast, and creating lasting consumer loyalty through experiences.
