Doug Zanger
Founder of Indie Agency News and former trade journalist and radio producer; focuses on helping independent agencies increase visibility and confidence through coverage, live video, and tools like First Pass.
Best podcasts with Doug Zanger
Ranked by the Snipd community
Nov 10, 2025 • 28min
#46: Why confidence is a KPI for independent agencies, with Indie Agency News founder Doug Zanger
Doug Zanger, founder of Indie Agency News, shares his journey from radio producer to agency advocate. He emphasizes that confidence should be a key performance indicator for agencies. They explore the importance of visibility, innovative tools like First Pass for optimizing press, and how agencies can better communicate their value. Doug also discusses the rise of partnerships among indie agencies, the role of AI in enhancing collaboration, and why storytelling is crucial for growth.
Sep 9, 2024 • 43min
Nobody Told Me: Advice from Two Pals on Advertising
In this engaging conversation, Kyle O’Brien, a reporter at Adweek specializing in agency news, and Doug Zanger, founder of Indie Agency News, share their journeys and the wisdom they've gained. They discuss the value of professional relationships and how unconventional paths can shape careers. Humorously, they tackle the challenges of agency communications and 'hero syndrome.' They emphasize the critical role of mentorship and patience in navigating the advertising landscape, making this a must-listen for anyone seeking insight into the industry.
