Doug Sandler

Doug Sandler, a podcasting strategist at Turnkey Podcast and host of the Nice Guys on Business podcast, shares insights on harnessing podcasting as a lead generation tool. He reveals his 'Guest to Gold' strategy, emphasizing that meaningful connections can generate revenue even with a small audience. The conversation highlights how AI streamlines podcast production while reminding us that genuine human creativity is essential. Doug stresses the importance of aligning podcast goals with business outcomes, steering clear of ego metrics.