In this discussion, Chris Petrovic, Chairman and Chief Business Officer of FunPlus, and Doug Rosen, former SVP at Paramount, delve into why major companies are drawn to Roblox. They highlight its immense scale, Gen Z engagement, and the potential for innovative marketing strategies. The duo explores how IP owners can effectively interact with audiences on the platform and emphasizes Roblox as a cost-effective testing ground for new ideas. Furthermore, they address considerations for safety, success metrics, and future corporate commitments in this evolving landscape.
