Doug Hubbard, an expert in decision theory and risk analysis, discusses the art and science of measurement. He explains why measuring intangibles like love and financial decisions can enhance our understanding and outcomes. Hubbard addresses the common resistance to measurement and introduces the 'Value of Information' concept. He argues for the power of algorithms over human intuition in decision-making, while also emphasizing the necessity of calibration training to refine our predictive abilities. Tune in for insights that could transform how you approach decisions!

Doug Hubbard, co-author of 'How to Measure Anything in Cybersecurity Risk', shares insights on the second edition of the book. Topics include risk management, FrankenSME concept, and more research data. The podcast also covers leadership questions, cybersecurity trust building, and communicating IT's business value.