Doug Howarth

In this engaging discussion, Doug Howarth, founder of Hypernomics and a pioneer in multi-dimensional market analysis, explores the nuances of consumer behavior and why products succeed or fail. He introduces Hypernomics as a groundbreaking approach that transcends traditional economics, providing insights into market dynamics and business strategies. Doug shares compelling examples from the electric vehicle industry and lessons from entrepreneurial missteps, highlighting the significance of understanding market complexity to harness hidden opportunities for growth.