Doug Horner

Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted, shares insights on the power of social media in driving car sales and strategies for acquiring used inventory efficiently. He emphasizes a hands-on approach to building a digital marketing team and adapting to competition from big players like Carvana. Jameson Riley, General Manager at Riley Volvo and part of a third-generation family dealership, discusses innovative membership models enhancing customer loyalty and streamlining service processes, backed by technology improvements that have boosted satisfaction and profits.