Doug Hisel

Senior Vice President of Store Operations at Cracker Barrel, providing behind-the-scenes operational context about staffing, menu and remodel decisions.

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Nov 22, 2025 • 42min

Ep 275 | Cracker Barrel CEO Finally Addresses ‘Woke’ Rebrand Controversy | The Glenn Beck Podcast

Julie Masino, CEO of Cracker Barrel, shares the fallout from the chain's controversial rebrand and her heartfelt apology to customers. She discusses the unfortunate backlash against the minimalist logo and how it impacted the company's stock. Doug Hisel, SVP of Store Operations, reveals the operational struggles post-COVID, detailing staffing challenges that forced decisions on menu changes and remodels. Both officials emphasize a renewed focus on food quality and service, promising to regain customer trust after the 'Bud Light moment' crisis.

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