Dorothy Huynh, an early sales hire at Lavender, teams up with Tom Slocum, founder of SD Lab, to discuss the art of crafting ultra-personalized sales messaging. They dive into the importance of relevancy in engaging clients by connecting messages to business goals. The duo explores creative strategies for gathering prospect insights and highlights challenges faced in personalizing outreach. Practical tips include analyzing job openings and using data to resonate with target audiences, especially C-suite executives. Tune in for actionable insights!