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Dorian Jimenez

Dealer Principal at Classic Chevrolet in Oklahoma, known for his journey from leading a top Chevy store to rescuing a struggling dealership and building a strong team.

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Jan 7, 2025 • 45min

From Leading the #1 Chevy Store to Rescuing a Broken Dealership—Unlocking The Secrets of Success | Dorian Jimenez, Dealer Operator of Classic OKC

Dorian Jimenez, Dealer Principal at Classic Chevrolet, shares his inspiring journey from leading the top Chevy store to revitalizing a struggling dealership. He discusses the remarkable turnaround of a Texas dealer through community engagement and strong leadership. Dorian emphasizes the importance of mentorship and relationships in overcoming challenges. He also touches on the innovative 'fleetail' approach, merging fleet and retail sales, and delves into the challenges of recruiting in today's competitive market.