Join customer onboarding expert Donna Weber, author of "Onboarding Matters," as she discusses transforming customer engagement in B2B tech. She introduces her six-stage Orchestrated Onboarding Framework and emphasizes the shift towards a customer-centric approach. Donna highlights the evolving role of sales in ensuring customer success, the importance of building trust, and how effective onboarding can significantly shorten the time to value for customers. This insightful conversation sheds light on the critical strategies for fostering lasting customer relationships.