Guest Donna Carpenter, Owner and Chair of the Board for Burton, dives into the history of Burton, their biggest challenges, and the importance of creating and supporting the snowboarding culture. She discusses building a family culture within the company, embracing failure and learning from mistakes, breaking barriers in the industry, and the significance of sustainability and giving back. They also touch on the Chill Foundation, masculine and feminine leadership styles, the concept of the four agreements, snowboard setups, and the future of the sport.
