Donatas Smailys

Donatas Smailys, Co-founder and CEO of Billo, discusses the evolution of creator marketing. He emphasizes treating it as a systematic approach rather than ad-hoc efforts. The conversation highlights the diminishing importance of follower counts, advocating for performance metrics to guide creator selection. Donatas explains how AI can enhance human creativity, while the concept of Answer Engine Optimization (AEO) emerges as crucial for future content discoverability. He also addresses the balance between authenticity and the rise of synthetic creators in marketing.