Don Vultaggio

In this engaging conversation, Don Vultaggio, co-founder of AriZona Beverage Company, shares his journey from beer salesman to iced tea mogul. He recounts the pivotal moment that sparked his idea for using tallboy cans, which turned AriZona into a billion-dollar brand. Don discusses the challenges of maintaining independence in a market dominated by giants, the importance of innovative packaging over traditional advertising, and his desire for the company to remain a family-run business for generations to come.